"NBC Nightly News" anchor Lester Holt, Emily & Ilene
Emily & 6ABC Philadelphia Anchor Nydia Han
Since 1923, this corner delicatessen has been a Philadelphia tradition. After being operated by one family for more than 80 years, it changed hands in 2005, becoming the prime establishment in the Cowan family repertoire.
Known beyond the Philadelphia region, Famous 4th Street Delicatessen has become a staple of traditional Jewish cuisine. With a large, well executed menu, Famous feeds hundreds of people daily, serving food made on the premises, created from family perfected and time honored recipes. Additionally, as a recognizable Philadelphia favorite, the iconic location has appeared in movies such as Philadelphia and In Her Shoes. Over the years a number of notable people have visited.
After years of building and running delicatessens in the area, owner Russ Cowan has transformed and maintained the landmark restaurant. Meats are cured on site, and desserts are baked in house. The full-service bakery, bustling restaurant and manned delicatessen counter are always ready to welcome visitors - neighborhood friends and traveling explorers alike.
“Like its classic deli brethren in New York,
Famous’ portions are easily big enough to share, or better yet, to enjoy as leftovers.”
– Conde Nast Traveler
“This South Street staple specializes in mind
blowing portions of serious deli fare. Russ Cowan is committed to making as much of the menu in-house as possible, and where he can’t make something, he sources from the best.“
“The Jewish deli has been serving the neighbor-hood matzoh brei and pastrami and eggs since 1923. If you haven’t been there yet, what are you waiting for?“
– Philadelphia Magazine
“With its vintage white tile and timeless window view onto Queen Village, the Famous also exudes that deli-as-institution vibe: a one-of-a-kind corner of Philly history (and politico power lunch hub) that demands a unique appreciation for the old ways that Cowan happens to possess.“
– Craig La Ban, Philadelphia Inquirer
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